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Ship Notes · SN #20·10 May
From launch to scale
Shipping isn't the finish line — it's the day the real feedback starts. Two notes on what to watch once you're live.
1. Launch is the starting line
Going live isn't the end of the project — it's the first day you have real users telling you what's actually true. Plan for the week after launch, not just the launch itself. That's when the most valuable lessons arrive.
2. Watch the leading metrics
Revenue is a lagging signal — by the time it moves, the cause is weeks old. Track the things that move first: activation, retention, time-to-value. They let you steer while there's still time to change course.
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SN #19 — Working with a build partner