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Ship Notes · SN #09·22 Feb

E-commerce that converts

On a storefront, small technical details turn directly into revenue. Two notes on the ones that matter most.

1. Speed is a feature customers feel

On a storefront, every 100ms of delay quietly costs sales. Optimize the images, defer the non-critical scripts, and treat the product page like the revenue engine it actually is.

2. Guard the checkout

Checkout is the one flow that can never break. Keep it simple, test it on real devices, and resist piling features onto the path between “I want it” and “I bought it.”

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